What do What do Katie Holmes, Ashlee Simpson and Halle Berry have in common? They have all been spotted toting Beatrix New York gear for their little ones. The list of celebrity fans goes on, and it's no wonder, as the company offers kids high design with environmental conscience and a sense of humor.
Beatrix New York creates backpacks, lunch boxes, water bottles and more without lead or toxic chemical compounds. Designs center around whimsical creatures with personality, like an owl with attitude and a jolly whale. The e-commerce website includes an interactive map with profiles on some of the characters, and short videos add more depth to the backstory.
Have you stocked up on back-to-school gear for your kids?
Get to know more about Beatrix New York with my Test Drivers, Samuel and Celia.
Photo courtesy of Samuel's mom.