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Whitney  Ferrall

CHOOZE Mismatched Shoes

By February 5, 2013

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""Each of my kids has gone through a phase where they deliberately sought out mismatched shoes to wear. (The phase has yet to end for my youngest.) I think it has something to do with control, and I am all for letting kids explore fashion boundaries and experience that rush of pride and achievement that comes with self-dressing, but psychological analysis aside, I am not too keen on sending my kids out for the day in one rain boot and one sandal.

My practical side considers hours spent on the playground. How does a child run, jump and climb while wearing different shoe styles? Even if each shoe is a sneaker, there is bound to be some structural discrepancy.

One answer? CHOOZE. CHOOZE shoes have mismatched canvas uppers, but uniform soles. Prints cater to kids with punchy colors and doodled graphics, and although the uppers don't match, they do coordinate, which should please grown-up aesthetic sensibilities as well. Parents will also appreciate environmentally conscious measures such as the use of vegan materials and reusable "Art Boxes" instead of shoe boxes. CHOOZE is also a Good Returns company, and sustainably funds anti-poverty programs that give women a hand-up.

Join celebrity fans Shiloh Jolie-Pitt, Nahla Aubry and Satyana Denisof and consider paying it forward this Valentine's Day. The Dance in Sweet Love (pictured) and Dance in Sparkle styles each feature hearts and meet the approval of my own Little Miss Mismatcher.


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